How To Write A Blog – For First Time Bloggers.

With the world staying inside our homes, keeping connected with one another has become a great priority for people and businesses. As we now are faced with more time on our hands, the opportunity to step back and reflect, start new hobbies and try new things has been given to us. Blog writing has been on the rise, with businesses finding the chance to stay visible to customers and share information with others.

When assigned the task to write my first blog 6 months ago, as well as being very excited, I was slightly daunted by the task too. Worries were filling my head…what if everyone thinks I’m an awful writer? After days of reading my blog through over and over, I bit the bullet and posted it. Sometimes it can be easy to overthink such simple tasks if you don’t know where to start in the first place. So from one first-timer to another, here are my top tips for your first blog.

 

Step One – Why are you doing this?

The first step in writing your blog is to ask yourself ‘what am I trying to achieve from this?’ What are your aims and goals when starting your blog? This could be from sharing expertise, to writing about something you are passionate about, educating others on what it is you do, or even to spread some positivity in a difficult time.

 

Step Two – Do your research. 

For me, this is probably the most important of all the steps. Through reading other blogs, you’ll be able to get an idea of a variety of writing styles. You’ll find what you like and what you don’t like and most importantly, what you think will work best for you. To put it in simpler terms, if you have never read a blog, how are you meant to write one?

 

Step Three – Know your audience.

Who are you writing for? Will your clients be reading it? Peers? Colleagues? Suppliers? Or even competitors? Each blog can be a different audience, just make sure to adjust your language and writing style to suit the tone of your readers.

To find the right tone for your audience, it is useful to create an avatar. Take a moment to consider who your typical client is, their name, demographics, hobbies, interests, values, problems and challenges. It is also beneficial to create a visual image of this person, this can be done by gathering pictures and creating a board on Pinterest. Now you have a clear idea of who they are, talk directly to that person. This way, you will not be spreading yourself too thinly by trying to appeal to everyone, yet you are still aware that other groups of people will read your blog too. This also helps with marketing your products or services to your ‘avatars’, as you will understand who they are and what information will appeal to them.

 

Step Four – Finding a topic.

Now you know why you’re writing and who you’re writing to, you might still be stuck on what to write about. The answer is, only you will know! But here are some key tips to consider when choosing your topic;

  • What are you passionate about?
  • What are your expertise in? – Please remember that being an ‘expert’ isn’t about being the most intelligent person in the world about that certain topic. Being an expert can also be in the context of knowing a lot about something in comparison to those reading your blog.
  • How can your blog help people?
  • What are you confident to write about?

Once you’ve answered these questions, you should have a large list of ideas for your first blog. If not, have another read through some of your favourite blogs from your research to gather more inspiration. A great website to use to look at blog topics is Answer the Public.  Simply enter a chosen word, and voila! A large selection of titles of blogs relating to your key word appear for you to read.

 

Step Five – Write it!

Now’s the time to start writing! Write it, read it, read it again, and again and again. And when it’s ready (you will know when), consider where you will be posting the blog, whether that be will be on your own website, or elsewhere.

 

Step Six – Give yourself a pat on the back.

Congratulations - you are now a blogger!